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Engagement with enthusiastic target group

"Through its partnership with EFG, DHL has become a brand that inspires gaming fans like none other," said Rodrigo Samwell, Chief Commercial Officer, ESL FACEIT Group. "We see thousands of fans chanting 'DHL' at our live events, and the love the esports community shows to DHL is nothing short of extraordinary. That support is a testament to the fact that EFG's and DHL's joint long-term strategy resonates with the most important people: our fans."

DHL is also building engagement with this enthusiastic target group through mobile gaming, including with its own products such as the EffiBOT Game, which is being relaunched this year and can be downloaded from the most important app stores. In this jump-and-run game, players collect packages in DHL environments, for example in a warehouse or at an airport. In the previous year, DHL achieved a milestone of 100,000 downloads and 2 million game plays.