DHL and EFG have collaborated very successfully for the past six years creating unforgettable fan experiences at Counter-Strike 2 and Dota 2 tournaments through joint campaigns and event logistics. That partnership will continue for years to come for these esteemed esports events as well as additional EFG products. As the Official Logistics Partner, DHL will expand its involvement with the Snapdragon Pro Series, the world's largest multi-title mobile esports league. Additionally, DHL will support multiple DreamHack gaming festivals globally, which feature everything gaming under one roof in a three-day gaming lifestyle experience.

Winner DHL surprise package, Chengdu, 2024 | Photo: Viola Schuldner

Successful recruitment campaigns by DHL in the gaming and esports community

At all of these EFG events, DHL will continue to bring its unique logistics expertise to bear, including managing the transport of the necessary stage and broadcast technology, assisting with video installations and facilitating the distribution of monitors and gaming chairs. In addition, DHL will continue its marketing campaigns alongside the world's most prestigious tournaments, including its Most Valuable Player award program. The partnership also enables DHL to align with its target audience for extensive employer branding and recruitment campaigns among the tech-savvy gaming and esports community. These campaigns have resulted in more than 10,000 job applications at DHL Group since 2022.